Victoria Justice Teams With Build-A-Bear Workshop
Nickelodeon star Victoria Justice, from the hit show “Victorious,” has joined forces with Build-A-Bear Workshop for a number of merchandising efforts and company initiatives, including Victoria Justice branded fashions and accessories for the customizable stuffed animals.
The Victoria collection will be available at Build-A-Bear Workshop locations this December while even more products will be introduced in 2011, including a Victoria Justice-inspired stuffed animal!
Maxine Clark, the founder and chief executive of Build-A-Bear Workshop, had this to say about teaming with Victoria:
We are pleased to partner with Victoria Justice on a number of exciting new products and programs that we know will appeal to tweens, teens and younger Guests alike.
Here’s what Victoria had to say about partnering with the company:
I am excited to partner with Build-A-Bear Workshop because it is a company with heart that encourages kids of all ages to get involved and give back. I’m looking forward to participating with the company in these programs and sharing smiles with Build-A-Bear Workshop Guests.
What do you think of Victoria partnering with Build-A-Bear Workshop?